global: prada men's a/w 2014 ad campaign

star photographer annie leibovitz has photographed actor james mcavoy for prada's a/w 2014 men's ad campaign. a leading man of cinema mcavoy has been celebrated for his performances in the last king of scotland, atonement and filth, as well as the star-studded x-men franchise. we all know macavoy looks good on film, but the scotsman just as easily brings his a-game to fashion photography as well, wearing pieces from prada's newest collection with a natural flair. the conversation between prada and architecture is a constant one. the show space in milan last january was designed as an experimental and informal stage for performance. as if in a theatre characters, set, music and costume came together to form an experience. in the a/w 2014 men's ad campaign mcavoy’s theatre is formed of concrete and stone, the austere landscape shot in black and grey, is an homage to the german avant-garde. concrete staircases, stone paving and a rocky coast swept by a grey sea bring a certainty and magnitude to the atmosphere of the photographs. against this backdrop leibovitz and mcavoy interpret the prada man a play of multiple acts. 

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