global: prada a/w 2012 menswear ad campaign

following their appearance in prada's presentation of its a/w 2012 collection in milan, the luxury brand once again calls upon actors gary oldman, garrett hedlund, jamie bell and willem dafoe for a related menswear ad campaign shot by photographer david sims. the campaign features each leading man as a different archetype, layering codes of dress in a subtle parody of power and role-play. poses are proud and glances conspiratorial, adding the sort of drama that's similar to their craft. a cardinal red background references ceremony and theatre while the light accentuates almost every detail of the worn garments, transforming them into matching costumes for their respective photo performance. prada's a/w 2012 menswear ad campaign will appear in your fav read in the near future. 

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