global: odin fragrances

known for its well-edited offerings, the odin stores in new york are the preferred address for the city's fashion-savvy males. but the expertise of owners paul biradi and eddie chai reaches well beyond the realm of fashion, and in 2009 the duo launched a unique fragrance collection that evokes the exoticism of travel and have a modern approach to time-honoured fragrance traditions. each destination that inspires the distinctive fragrances is captured through a layering of diverse influences. the current collection includes 04 petrana, inspired by the jordanian desert and combining the spicy earthiness of pink pepper matched with the fresh floral notes of orris08 seylon balances an airy palette of sri lankan citrusy top notes with warm, spicy base notes; 09 posala resembles a fresh, aromatic southern orchard with hints of sweet citrus and earthy amber. mind you, the collection also features four home fragrances. with the formulas being so meticulously balanced, their presentation couldn't be more matching.

a stylish exploration in black with contrasting materials and surfaces to promote discovery and a tactile experience, the packaging is a nod to slip case-covered collectible books. a rigid box is wrapped in soft touch paper with high gloss type and graphics. the sliding drawer comes equipped with a grosgrain pull tab and die cut foam to secure and protect the bottle. the design nuances of the transparent black bottle preserves the integrity of the fragrance while revealing the rich amber color of the liquid when backlit. the custom weighted cap and its soft touch finish adds an unexpected detail to the completion of the fragrance. odin fragrances are available at select stores across the planet, including barneys new york [u.s.a.], liberty [london], colette [paris], quartier 206 [berlin] and lane crawford [hong kong], but can also be ordered online.

© odin - a fragrance inspired by the jordanian desert? yes, that would be 04 petrana.