global: nikelab openings

© nike - nikelab in new york city

nike knows its following well and continues to tickle their senses with innovative products and showcases. opening today in new york city and five other leading hubs across the planet is nikelab, a nifty retail effort that bridges physical space and digital experiences, along with a related digital venture. nikelab is first and foremost where the iconic sportswear brand showcases its products and interacts with its large and avid fanbase. these platforms have been created at the intersection of sport, design, and culture, and offer limited editions of nike’s latest performance and sport style innovations, in addition to the brand's heritage styles that have been reinterpreted through creative collabs, and unique capsule collections from various creative partners high on street-cred, such as jun takahashi. next to a location in new york city [1], nikelab locations open in london [2], paris [3], milan [4], hong kong [5] and shanghai [6]. location [1]: 21 mercer street [soho]. location [2]: bateman's row, arches 477-478 [shoreditch]. location [3]: 12 rue des hospitalières st.-gervais [marais]. location [4]: 7 pak sha road [causeway bay]. location [6]: 158 xin le lu [jing'an si].

© nike - nikelab in new york city