global: non-denim levi's 501 collection

© levi's

levi’s 501 jeans hold a seminal place in fashion history, and over the last 140 years have developed into a cultural icon. from presidents to movie stars, rock stars to fashion icons, and artists to pioneers in technology, levi’s 501 jeans are among the most worn and loved jeans on the planet. this coming spring/summer season, the levi’s brand is marking the 140th anniversary of its iconic 501 jeans by introducing a non-denim levi’s 501 collection for the first time. breaking with tradition, yet maintaining the product’s true essence and timeless spirit, the four-piece non-denim collection will be available four cool shades: ivy green, true chino, chalk blue and mineral red. ihroughout the ages, levi’s 501 jeans have constantly evolved and adapted to stay relevant to each new generation while never losing their distinct heritage.
 
this specific ethos continues as the brand unveils the next generation of levi’s 501 jeans which feature subtle and thoughtful changes to the design aesthetic, tailoring the product for the pioneers of today. craftsmanship and authenticity remain at the forefront, which is why levi’s 501 jeans improve with age, moulding to the contours of the wearers body overtime and creating a bespoke fit and finish. levi’s 501 jeans continue to be re-interpreted, styled and re-imagined thus making them the quintessential foundation of wardrobes around the world. the new levi’s 501 non-denim collection will be available in stores and online.
 
© levi's