global: h&m x kenzo ad campaign

© hennes & mauritz / jean-paul goude – chance the rapper

it's only two more weeks until hennes & mauritz's latest designer collab collection with kenzo drops in a select number of its stores across the planet, but the global hype and anticipation is already in full swing. we should applaud the swedish retailer for taking on paris-based visual wizzard jean-paul goude [1940] to create the collection's ad campaign, and clearly, he hasn't lost his golden touch. in a similar iconic style of cut-up transparencies with which he immortalized cult songstress and then girlfriend grace jones in the early 1980s, he has shot the new h&m x kenzo ad campaign. the fashion brand has cleverly recruited a number of well-known faces as brand ambassadors, including former model iman, musician ryuichi sakamoto, actresses rosario dawson and chloe sevigny, rapper suboi, environmental activist xiuhtezcatl martinez, and chance the rapper. shown here are three shots of the ad campaign that we particularly like.

© hennes & mauritz / jean-paul goude – chloe sevigny and ryuichi sakamoto