global: gram s/s 2012 collection

global: gram s/s 2012 collection

© gram - the 380g insjön navy runner

gram's s/s 2012 inherent collection celebrates craftsmanship and the omnipresent beauty of nature. dubbed inherent, a series of materials and colours have been are carefully chosen to illustrate this, creating sneakers that evolve and add a unique expression of sorts over time. this approach is evident in the use of undyed leathers, faded canvases and details like metal trims in raw brass instead of the more common alloy. the collab for next season is the 380g insjön navy runner, featuring the fabric anette and woven by insjöns väveri. this swedish weaving company was founded in 1947 and produces timeless swedish runners on machines dating from the 1930s. 

gram's s/s 2012 inherent collection will soon drop in select stores across the planet, including atrium [new york], 40 gradi [rome], harvey nichols [hong kong], via bus stop [tokyo] and alphaville [sydney], but will also be available online.

© gram - gram's nature-inspired s/s 2012 collection