global: edun a/w 2012 ad campaign

© edun / photography: ryan mcginley

the edun brand was born when two passions collided: a love of beautiful clothes and a desire to create change. this story of duality and transformation is the inspiration behind photographer ryan mcginley’s superb shots edun's a/w 2012 campaign, referencing mcginley’s animals series, which captures moments of spontaneous interaction between animals and people in a studio setting. here five birds of prey – global symbols of wisdom and knowledge, all indigenous to africa – swoop across the images, alighting on the young cast like human perches. cast in a warm yellow light, calling to mind the african sun, these beautiful rebels are at one with the feathered hunters in transformative scenes of beauty, joy and contemplation. shown here are three shots from edun's latest campaign that we particularly like, and you'll be viewing in you fav read coming season.

© edun / photography: ryan mcginley