global: denham x alchemyone

amsterdam-based artisanal denim brand denham adds a green touch to its s/s 2012 collection. it has teamed up with orta blu, the sustainability division of denim manufacturer orta anadolu for an exclusive collab, celebrating the introduction of the new alchemyone process in denim finishing. this denim finish process not only delivers improved physical and visual performance, but it does so in a more sustainable way, using hardly any and an innovative system of recycling chemical treatments. additionally, it's free of health risks. the revolutionary alchemyone finishing is applied to six jeans models of denham's s/s 2012 collection, the only collection on the planet to feature this new green standard. denham is available at the brand's flagships in amsterdam, london and tokyo, but is also available online.
© denham