florence: stone island 30

© stone island - that's a lot of mannequins

stone island celebrates 30 years of fashion innovation, and the brand cleverly timed to showcase its many accomplishments during pitti uomo's latest edition in the italian fashion hub of florence. founded back in 1982 by graphic designer massimo osti, stone island is currently led by carlo rivetti. under his guidance the brand has seen many changes while a strong emphasis on textile research and experimentation was implemented that gained global recognition and following. another element that has contributed to its success obviously are stone island's fashion aesthetics. it has always focused on function and practicality, hence the brand's ongoing study of uniforms and work clothes. on display at the stone island 30 exhibition, held at the stazione leopolda exhibition hall, is an abundance of jacket designs from the company's early days until now that showcase the brand's evolution in both design and use of technology for which it has become so well-known for across the planet [on through jul 7]. location: viale fratelli rosselli 5 [centro].

© stone island - designs from 1982 until the present day