copenhagen: won hundred store opening

© won hundred

danish fashion brand won hundred has opened a second store on home turf, and this time it's in the heart of homebase copenhagen. the new retail space occupies a compact unit on boutique-infested klosterstræde, and the interior is a collab between the brand's creative director nikolaj nielsen and designer tania mikkelstrup. an exemplary show-off of scandinavian understatement, it features a setting in soft tones of grey that complements won hundred's contemporary brand identity. a series of chunky displays in various sizes dot the premises, framed by walls in a similar hue and faux herringbone parquet flooring. lighting plays an important dual role, creating depth in the palette and highlighting the merchandise on display. the new won hundred store carries the brand's full range of  men's and women's apparel, accessories and footwear collections. location: klosterstræde 15 [indre by].

© won hundred