copenhagen: container 01 opening

© won hundred

in sync with the eclectic taste level of today's young consumer, and last but not least clever management, fashion brand won hundred has opened a second store at homebase copenhagen. the outlet is situated in nørrebro, a lively and somewhat bohemian part of town which has gained quite a rep in recent years as a gourmet destination, and it's familiar territory too, as the brand first set up shop here little over a decade ago. called container 01, the new store will stock a constantly updated archive of won hundred designs, including unique samples, surplus items, and also items from previous collections. the setting befits its purpose and name, featuring a utilitarian aesthetic which inventively uses scaffolding and metal boards as shelving and plastic crates as displays. a splash of bright yellow, used to denote various sections, adds a warm visual element to the understated setting. location: guldbergsgade 29 [nørrebro].

© won hundred