chicago: adidas style store opening

© adidas 

although one of the leading cities stateside, chicago lags a little behind new yorklos angeles and even second-tier hubs such as san francisco and miami when it comes to happening retail. but the windy city was picked by adidas to be the launch pad for a new multi-collaboration retail concept called adidas style. occupying a 1,200 sq.ft. [111.5 sqm.] ground floor space on prestigious east oak street, it was previously home to the y-3 boutique. the new store boasts a minimalist interior with a slight industrial edge. upon entering shoppers encounter a sneaker wall, one that's constructed with an architectural twist. black and white, captured in walls, ceiling and floor, form the backdrop of chunky displays and a sales counter in untreated wood. a sleek lighting system and backlit shelving adds a sophisticated touch. the adidas style store carries exclusive collections from the expansive world of the sportswear giant. the store carries men's and women's  footwear from the adidas x raf simonsadidas x rick owens and adidas orignals x opening ceremony collections, in addition to apparel and accessories. location: 50 east oak street [gold coast].

© adidas