boston: aesop store opening

© aesop - the first outpost in massachusetts

aesop plants a flag in boston where it has opened a new signature store on newbury street. designed by william o'brien jr., an assistant professor at the mit school of architecture + planning, the store's entry stair features a balustrade of wrought iron. it's topped by an ornamental white oak rail, an element that introduces shoppers to the material that has been applied for the design throughout the store. as with most aesop outlets, the interior takes cues from the neighbourhood, and in this case its rich architectural past. o'brien jr. inventively recast several characteristic historic design elements and paired these with new and reclaimed antique white oak, used for flooring and strikingly articulated shelves. the latter were formed through the accumulation of several different custom crown moldings - very much a quirky shift from colonial ornamentation to contemporary functionality - and results in a rich texture. the new aesop store carries the brand's full range of skin, body and hair care products. location: 172 newbury street [back bay].

© aesop - the neighbourhood's rich architectural is reflected in the store interior