berlin: qwstion pop-up store

© qwstion

berlin's mitte district is a leading retail hotbed, and setting up shop here gets any brand exposure far beyond the city limits. it's no wonder zurich-based bag label qwstion has done so to with a pop-up concept store to raise its profile even further. the temporary retail space is accommodated on the ground floor of a historic structure built in 1878. measuring approx. 70 sqm. [754 sq.ft.], it was previously occupied by an ent practice, and this is evident in the expansive tiled flooring of the partially gutted interior. the shop has been enhanced with matching modular furnishings and playful light fixtures. qwstion will actually share the pop-up store with four other innovative brands, so there's a showcase of its full range of bags, in addition to contemporary shoes by velt, senz6's aerodynamic umbrellas, fashion apparel by frisur and furniture designs selected by mykilos, a berlin-based distribution firm [open through aug 25]. location: münzstrasse 5 [mitte].

© qwstion