berlin: no wódka concept store opening

© no wódka / photography: zajaczkowski

berlin is one of those cities where the local shopping scene is full of surprises. it may be far less affluent than say, hamburg or munich, but the german capital outshines both on the creative front, spawning a continuous flow of quirky and unique retail initiatives. one of the latest of such gems to have opened is the humourously named no wódka, a concept store dedicated to contemporary design from neighbouring poland. with its name founder aleksandra kozlowska intentionally pokes fun at the associations of cheap cigarettes and vodka that most germans have when thinking of her home country, by offering a sophisticated range of polish design. obviously, kozlowska is well-connected and as such she's able to tap right into the budding polish design scene. warsaw-based design agency kontent was enlisted to create a fitting setting for her curated goods. 

no wódka occupies a 86 sqm. [926 sq.ft.] retail space with a slight utilitarian aesthetic. consists of a continuously morphing front section and a permanent configuration in the back of the store. the setting near the entrance features movable furnishings, such as a counter, cabinets and a shop window installation. the decor in the back is a tad more industrial, featuring steel scaffold beams and plywood platforms that serve as a series of showcase settings. as said, no wódka exclusively carries polish design, ranging from fashion to homewares and furniture pieces. additionally, the store will host a program of rotating design exhibitions of polish designers and artists. location: pappelallee 10 [prenzlauer berg].

© no wódka / photography: zajaczkowski