berlin: mykita store opening

© mykita

the focus of the city's hipster shoppers and their equivalents from abroad, has partially shifted from the oversaturated district of mitte back to west berlin. such has been the effect of bikini berlin, the newly opened concept mall in tiergarten. in a previous post we discussed why this redeveloped 1950s complex with a meticulously curated mix of contemporary retailers has rightfully become an instant hit. one of the recent additions with a second store in the german capital is eyewear brand mykita. the retail space combines the brand's signature aesthetic made from varied elements and contrasting materials.

very compatible with the building's original character, it incorporates objects removed from their original context and specially designed furnishings and lighting. similar to other mykita outlets the new store features a signature mykita wall, and at 31 metres it's the longest ever installed. clusters of repurposed airplane trolleys now serve as storage units. the store also features a zeiss relaxed vision center, a state-of-the-art lab where shoppers can consult the in-house optometrist, while the adjacent open-plan workshop lenses are cut and fitted to the frame. location: bikini berlin, budapesterstrasse 38-50 [tiergarten].

© mykita