berlin: #miadidas studio opening

© adidas

bikini berlin is the german capital's holy grail of hipster retail, and consequently a flow of special events continue to be staged here. sportswear brand adidas has just opened its #miadidas studio on the premises, a temporary retail space where fans are able to customize their footwear or apparel pieces of choice by way of a specially developed configurator and a photo print app. situated on the ground floor of berlin's most happening mall, it occupies a spacious 260 sqm. [2,799 sq.ft.] unit. the setting has a raw edge, featuring specially designed installations and fixtures and which reinforce the street-cred of the merchandise on offer. the #miadidas studio is a place where to meet, hang out and enjoy good times, and all that is also facilitated by a schedule of weekly gigs, lectures and workshops by musicians, bloggers, and last but not least, the sneakerheads themselves [open through jan 31]. location: bikini berlin, budapesterstrasse 38-50, ground floor [tiergarten].

© adidas