berlin: local store opening

© local

very much a hidden gem, local is a quirky little store tucked away deep inside an inconspicuous courtyard in berlin's kreuzberg district. opened a little while ago by simon freund and philipp sumpff, it features a compact retail space dipped in a pristine white hue. the aesthetic is d.i.y. chic yet executed with a meticulous eye for detail, and reminiscent of many appealing independent stores we've come across in the land of the rising sun. local carries is a range of lifestyle goods, sourced from all four corners of the planet and selected for their craftsmanship, quality and design. but certainly not at random, no sir! the local boys firmly believe in carrying like-minded brands and in the value of locally manufactured goods, hence the store name. as a result you'll only find products on the shelves that have been produced in the country of the brand’s origin, all created with passion and in an ethical way. the offerings at local are contemporary and varied, and range from men's apparel and homewear, to grooming products, interior products and general lifestyle goods. the quality is very much reflected in the brand list, which currently includes names such as tanner goods, noble denim, binchotan, field notes and simon & me. location: fidicinstrasse 17 [kreuzberg].

© local