berlin: kadewe store renewal

© gonzalez haase

department store kadewe is an institution in germany's retail landscape. an abbreviation of kaufhaus des westens or department store of the west, it was launched in 1907 and occupies a monumental multi-storey building on berlin's swanky tauentzienstrasse. traditionally a bastion of unadulterated luxe, kadewe has always been known for its immaculately chic yet somewhat predictable interior settings. but that reputation has now somewhat changed with the opening of a futuristic men's sneaker hall designed by local architecture practice gonzalez haase. situated in an atrium-like space with a total surface of approx. 200 sqm. [2,153 sq.ft.], it's anchored by a massive terrace-shaped display executed in a silver metal.

the sculptural qualities of this elongated shiny display – it's sliced open in the middle to allow passage from one side of the hall to the other – are matched by matching sleek shelving, fixtures and grouped ottomans in various angular shapes. the atrium's void is filled with rows of strung fluorescent tubes, suspended in such a way that they seem to cascade from above. the new men's sneaker hall is exclusively stocked with the latest models by some of the planet's most coveted fashion brands, including acne studios, kenzo, maison margiela, a.p.c. and marc jacobs. location: tauentzienstrasse 21-24, second floor [schöneberg].

© gonzalez haase