berlin: freunde von freunden apartment by vitra

© vitra

a fav website of many creatives, freunde von freunden - friends of friends in english - beautifully captures the life and setting of peers across the planet in an ongoing series of interviews. founders frederik frede and tim seifert have now added a new chapter to their activities by teaming up with design brand vitra. the two have designed the freunde von freunden apartment by vitra, a comfy pad in berlin's mitte district which offers a glimpse into the world of the vitra while it also visualizes freunde von freunden’s specific view of urban living. but it also goes further than that. the project also aims to show how today's savvy digital generation - for whom creativity, sustainability, and mobility are more important than status - are living, while at the same time it's also a platform for innovative products from friends and fellow partners, a rental apartment and event space. the freunde von freunden by vitra apartment has been completely rebuilt to fit the specifications of the collaborating parties and is filled with excellent design pieces, selected by interior designers étienne descloux and katrin greiling. location: mulackstrasse 26 [mitte].

© vitra