berlin: denham store opening

© denham

we talked about denham's first retail presence in berlin in a previous post. that was only six months ago, and now the amsterdam-based denim brand has permanently planted a flag in the german capital. located on the very same premises as the pop-up store, denham shifted its retail operations from the semi-hidden courtyard to a 125 sqm. [1,346 sq.ft.] premium streetside space on the münzstrasse shopping strip with a proper entrance of its own. the interior is inspired by denham's flagship stores in amsterdam and tokyo, featuring signature retail fixtures and fittings, and blending contemporary fixtures with rich vintage elements. a special feature in-store feature is the brand's sewing repair concept, dubbed the denham service co., which also includes an additional jeans washing program. the new denham store carries the brand's full range of men's and women's denim offerings. location: münzstrasse 21 [mitte].

© denham