berlin: denham pop-up store

© denham

amsterdam-based denim brand denham makes its presence felt during berlin fashion week with a pop-up store in a courtyard in the city's happening mitte district. called the blue yard, the temporary retail space is an initiative of local denim emporium extraordinaire 14 oz. and also features pop-up stores of denim brands edwin and nudie jeans. a row of wall-mounted scissors lines the wall and serve as clothing hooks. a blend of enlarged photographs, industrial props and vintage furniture is used to spice up denham's shop [open through jan 31]. the denim brand has seized the opportunity to release and screen denham psycho, a short film tribute to the controversial cult classic american psycho [2000] by director mary harron. the short film is conceived and produced by creative agency flickering wall, and blends in a denim-inspired parody of japan's unique otaku culture. location: münzstrasse 21-23, courtyard [mitte].

© denham