berlin: aesop store opening

© aesop

never shy to make inspiring retail statements, aesop sets up shop in leafy charlottenburg. it's the australian cosmetics brand's second outlet in the german capital, and for this new venture they once again enlisted acclaimed oslo-based architecture practice snøhetta to create an appealing interior. located on fasanenstrasse, just around the corner from the bustling kurfürstendamm thoroughfare, it occupies a 93 sqm. [1,001 sq.ft.] ground floor unit of a late 19th century building which was home to a decadent night club in the 1950s. in fact, the entire neighbourhood has been known for decades for its diverse entertainment value with plenty of theatres within its boundaries. not surprisingly, the interior takes cues from this cultural legacy and this is most evident in nine intermittently placed oak pillars that ascend from openings in the floor.

by day they function as product displays, and by night they're closed supporting columns. this flexibility reflects a modern approach of traditional techniques and carpentry. the store is rectangular in shape, and shoppers are automatically guided past rows of shelving and an elongated sink –a signature element of aesop's retail aesthetic – to the back of the store. here, the focal point immediately shifts tpwards a chunky sales counter in matching oak. the ceiling is dotted with spot lights that highlight sections of the store and its merchandise. and speaking of which, the new aesop store carries the full range of the brand's skin, body and hair care products. location: fasanenstrasse 74 [charlottenburg].

© aesop