berlin: acne studios opening

© acne studios

hot on the heels of a much-publicized store opening in seoul, acne studios have launched a new boutique in berlin. the swedish fashion brand first arrived in the german capital many years ago – mind you, it was their first store outside scandinavia – in a collab with celebrated retailer andreas murkudis, but ever since the original location closed down, the brand maintained only a pop-up location in the mitte district. as of last week, the german capital has been upgraded again with the opening of a brand new flagship store in tiergarten, not surprisingly the neighbourhood where murkudis established a stellar concept store himself four years ago, and an initiative which accelerated the area's gentrification. situated in the very same former office complex, acne studios have picked a 280 sqm. [3,014 sq.ft.] ground floor unit. the interior is another demonstration of the brand's retail aesthetic, featuring concrete flooring, polished steel panels, and an orchestrated canopy of fluorescent tubes. furnishings are copmatibly few, and consists of custom-made pieces in matching materials. the new acne studios retail space stocks the brand's full range of mens and women's apparel, shoes and accessories. location: potsdamerstrasse 87 [tiergarten].

© acne studios