beijing: i.t beijing market store renewal

© i.t beijing market

only four-and-a-half years after launching i.t beijing market - the hugely popular concept store collaboration of leading hong kong-based retailer i.t and comme des garçons - has been given a major interior make-over, one that aims to keep the chinese capital's increasingly savvy hipster community totally mesmerized. under the supervision of comme des garçons' creative director rei kawakubo and with the assistance of artists scott hove and clemens behr, a series of cool new spaces across the store's four floors and specific fixtures have been created in the store that fully comply with the brand's quirky creative vision. while kawakubo has supervised the design of each space, hove and scott have contributed a great deal to specific settings. in the first three spaces are the domain of oakland-based hove who has made his mark with pieces inspired by his cakeland series.

these are artworks shaped as traditional cakes, replete with ornate decorations but also with a highly sinister edge. behr has crafted a hybrid dressing room that's emblematic of his multi-dimensional geometric style. an added exhibition space, entitled tunnel, adds to i.t beijing market's drive to further engage its clientele with the brand's quirky focus on creativity. i.t beijing market continues to feature some of the planet's most innovative and influential high-end fashion brands, and has now created an appealing new retail platform for the next years to come. the store renewal was celebrated with a proper party, attended by a delegation of i.t dignitaries, comme des garçons' c.e.o. adrian joffe and some of beijing's usual red carpet faces. location: sanlitun village, sanlitun lu, area n5, building 1-4 [sanlitun].

© i.t beijing market