barcelona: apple flagship store opening

© apple - the new apple flagship in downtown barcelona


apple was already present in barcelona, operating a store in a remote suburb. but the superbrand has now stepped up its presence, launching a prestigious flagship at plaça de catalunya. occupying three entire levels, this is apple’s largest store in southern europe and one of its biggest on the planet. it's strategically situated at the meeting point of two premier shopping streets, la rambla and passeig de gràcia. the ground level features apple’s full product line, and there are more than 250 opportunities to try an iphone, ipad or mac hands-on. on the second floor innovative services are on offer, including free personal setup for new products, in addition to one to one training to help get the most out of a new device, and the signature genius bar for free advice and support. the upper floor is available for shoppers who'd like to learn about using the brand's products in their business. the flagship employs a highly trained staff of nearly 300 who collectively speak 12 languages. location: passeig de gràcia 1 [eixample].

© reuters - inside the new store