bangkok: absolute siam fashion capital

© siam center

sean freeman is an acclaimed illustrator + typographer based in london. a love for words and beautiful images pushes him to explore new ways of approaching his work with a love for happy accidents and a passion for visual storytelling, texture, type, and pretty much everything in between. very recently, freeman collaborated with siam center, one of bangkok's most popular shopping malls, on a two-day lifestyle event called absolute siam fashion capital. multi-faceted and with the participation of leading names in thai fashion and retail, it featured a fashion show of s/s 2015 collections by more than 40 thai brands. for this specific showcase freeman created giant typographic masterpieces, spelling the event's name, and an additional alphabet range, which collectively formed the backdrop of the presentation. following the show, notorious creative collective dude sweet took over siam center's third floor with the help of gender-bending electro-pop icon gene kasidit for a fun party until the wee little hours. mind you, freeman's colourful typographic pieces are on display through apr 9. location: 989 thanon rama 1, idea avenue, first floor [siam].

© siam center