australia: wrangler s/s 2014 campaign

© wrangler australia

wrangler australia have just released their campaign for the s/s 2014 season. it's all about grunge and the isolated, idealistic wilderness it was born from. the shots aim to represent the style of a generation of free-spirited, fed up, and fired up iconoclasts who channeled a counter culture of creativity. but these misfits have style and obvisouly wear wrangler. yes, what else? so, this season the iconic denim brand jumps on the open road, letting talented photographer bec parsons and capture models lara mullen and keno weidner showing off a stripped-back collection, celebrating freedom and the beating of their own path. you know what? rebellion never looked so good.

© wrangler australia