athens: new hotel opening

© design hotels - reception desk and studio [top and bottom]

the greek economy has definitely seen better days, but the country's cultural treasures and scenic beauty continue to pull millions of visitors each year. in fact, the tourism industry accounts for a sizeable 20% of the gdp and also the same percentage of jobs nationwide. a stylish addition to the tourism infrastructure - and one that may very well boost foreign arrivals - is the opening of new hotel, a boutique hotel in downtown athens. originally built in 1958, it's located around the corner from the iconic acropolis and the stunning new acropolis museum below it. the property was acquired by entrepreneur and art tycoon dakis joannou who first had it meticulously restructured and subsequently a dashing interior designed by brazil's renowned fraternal design wizards fernando + humberto campana. new hotel features 79 rooms and suites - all equipped with the latest technology such as wifi internet access and flatscreen tv's - that have been designed as such that guests feel they're part of an in-room installation.

there are three interior design concepts for the rooms, each naturally inspired by greek culture, floating above the walls, and challenging perceptions of depth and space. and the artsy vibe extends to the public spaces as well with tree-like sculptures crafted from different-colored woods. the restaurant, aptly named new taste, serves high-quality 'honest' foods, prepared on site. and should you have over-indulged there, there's always the fitness area [with personal training on request] or shower + steam bath facilities for the lazy ones. new hotel is a member of design hotels. location: odos filellinon 18 [plaka].

© design hotels - room interior and entrance to the 'new taste' restaurant [top to bottom]