antwerp: céline shop-in-shop opening

© céline

antwerp may not be a bustling megalopolis, but within the global realm of fashion it's a force to be reckoned with. and so much so, that french fashion house céline decided to raise its profile in the city with an official shop-in-shop on the premises of houben, a prominent multi-brand boutique that carries high-end men's apparel collections, in addition to bags, shoes and accessories for women. the céline shop-in-shop is modeled after the brand's prestigious flagship store on avenue montaigne in paris, and features a similar, albeit tweaked, interior design featuring walls dipped in white marmorino with travertine shelving, and paired with olive-hued carpeting. the pristine white space is spiced up by pink resin, onyx and white cubes and ceramic stools. the retail space is divided into two areas: one featuring ready-to-wear and leather goods, and another presenting the footwear collection location: houben, maria theresialei 17-19 [diamantkwartier].

© céline