amsterdam: whole

© freudenthal/verhagen

dutch creatives carmen freudenthal and elle verhagen met at amsterdam's rietveld academie in the early 1980s. while freudenthal studied photography, verhagen took fashion design classes, and it wasn't until 1989 that they started collaborating under the moniker freudenthal/verhagen behind the camera. and quite successfully so, having bagged assignments by a string of leading publications, fashion brands and companies. celebrating their 25th anniversary, a special 256-page monograph dedicated to their work will drop in select stores across the planet early next month. entitled whole, the book will appear in both a soft cover edition and in a limited edition hard cover, featuring a selection of 150 of their most iconic works from these past years, including editorial shots for i-d, dazed & confused, bernhard willhelm, and ad campaigns.

interestingly, all of these shots have been detached from their chronology and context, and have instead been arranged by colour to create an arresting new and coherent visual dynamic. the visuals are accompanied by introductions from kesselskramers frontman erik kessels, the dean of the london college of fashion, josé teunissen, fashion designer bernhard willhelm, and last but not least, fashion editor and rietveld academie professor mo veld. the book will be officially presented at x bank's gallery space in amsterdam on wed – sep 21 [5pm-8pm], and which as it happens, will also be hosting an entire freudenthal/verhagen retrospective. location: x bank, spuistraat 172 [centrum].

© freudenthal/verhagen