amsterdam: the romance of running

© nike - the vondel park pavilion 

to celebrate the launch in the netherlands of its game on, world campaign at amsterdam's vondel park, the city's premier running grounds, nike+ paired five dutch celebs with six artists from various creative backgrounds for an artsy running-inspired collab. while the celebs elaborated on their personal running experiences, sharing their fav urban trail, recommending must-see areas and lots more, the artists captured these urban adventures in inspiring installations that have now been put on display in the romance of running exhibition at the illustrious vondel park pavilion. adding up to the dynamic vibe of the showcase is the nike+ performance space which not only prominently displays the sports brand's new lunarglide+ 4 running shoe, but also provides you with the latest updates of the nike+ running app, a clever motivational tool that inspires runners to reach new limits and share their heroic efforts with friends, and where to register for various sports activities [on through aug 24]. location: vondelpark 3 [zuid].

© nike - art installations, opening party guests, dutch celeb running squad [top to bottom]