amsterdam: the dutch co. restaurant opening

© the dutch co. / photography: chantal keizer

although it doesn't exactly push our buttons for its architecture or residential qualities, amsterdam's de pijp area has a buzzing culinary scene that's only rivalled by the city's canal district. previously a strictly blue collar neighbourhood, it has gradually gentrified and has increasingly become home to young and upward moving demographic. centrally positioned, it's in fact the geographic heart of the dutch capital and has the advantage of being more easily accessible than the better known canal district. it's right here that a new and ambitiously conceptualized eatery has opened its doors. simply called the dutch co. - indeed, what's in a name? - the establishment's setting and vibe is an attempt to fuse the aesthetic of new york old school culinary institutions such as the standard grill, felix and the now closed elaine's, with those of amsterdam's traditional brown cafés. the premises of the dutch & co. straddle the ground floors of three adjacent buildings, and which at least to local standards and given the location, has resulted in a set-up that's exceptionally spacious.

the dutch co.'s interior has been crafted by local practice framework architects, and is a modern take on the aesthetic of the aforementioned establishments. lacquered wood is the dominating element in the décor, and is stylishly captured in paneling, partitions and specific furniture pieces. the ceiling is dotted with modern light spheres and bare light bulbs, and perhaps reflect best this subtle fusion of tradition and modernity. terrazzo flooring with a honeycomb motif can be found across the premises. the spacious set-up allows various seating areas, each with a slightly different setting. opposite the elongated bar at the entrance a row of tables is lined up, and directly behind it is the light-flooded annex with more tables. at the core of he restaurant a discreetly partitioned seating grid is situated amidst a sea of timber paneling. at the far end a number of tables come with comfy sofas, suitable to accommodate larger groups.

creative agency ...,staat was taken on for the branding of the dutch co., and this effort is particularly evident in the lettering used on the restaurant façade and menu. and speaking of the which, it lists a wide and tasty array of bites and beverages suitable for any time of the day. the dutch co. opens at the crack of dawn for breakfast [8am-11am], and continues serving throughout the day with a combined lunch and dinner menu [11am-11pm]. the dishes include many international classics, such as the club sandwich and chateaubriand steak, mixed and matched with local faves, such as the colonial satay dish and traditional dutch bar snacks. the menu may be concise but suits almost any palate. obviously, it also features a good selection of wines, beers and other beverages. the dutch co.'s hospitality formula is still being tweaked, and plans are underway to add a takeaway coffee counter and an outdoor terrace. location: frans halsstraat 76-80 [de pijp].

© the dutch co. / photography: chantal keizer