amsterdam: ecco x the shoe surgeon

© ecco 

if you ask us, shoes are a crucial element of an outfit, being able to either make or break the look you're going for. anticipating consumer versatility from an innovative angle is w-21, an experimental boutique tucked away in amsterdam's scenic canal district maze, and launched by ecco in collab with its independent design unit innovation lab ecco and tannery division ecco leather. the retail space allows the danish shoe brand to crank up innovation a few notches by inviting a rotation of designers, while also offering visitors a different, immersive shopping experience and limited edition shoe designs.

for the coming fall/winter season, renowned los angeles-based sneaker customizing wizzard dominic chambrone a.k.a. the shoe surgeon will fly into town for a four-day residency at the w-21 store, starting thu – sep 14 [10am-1pm]. chambrone will hold court in a specially designed workshop on the second floor, and it's here where he'll demonstrate his skillful tricks and footwear knowledge. customers are able to access the workshop for a personalized meeting to create their ultimate super hack. a variety of uppers and soles will be available, in addition to a range of top quality hides by ecco leather tannery. the shoe design will then be sent to a factory in portugal where it'll be further assembled to perfection.

mind you, only 20 exclusive slots are available, so book yours here now. chambrone was inspired by the terracotta roofscapes of the mediterranean country and his twist on ecco’s latest signature styles reflect the deep earthen tones and low lustre of its unique atmosphere. armed with his pencil, knife and sewing-machine, he took the liberty of swapping the upper/sole combinations of some of the original designs to create even more unique interpretations. his tannery hack capsule collection, aptly named terracotta rooftops collection, will be introduced and sold exclusively in limited numbers at w-21. store + workshop location: wolvenstraat 21 [centrum].

© ecco / photography: jesus díaz