amsterdam: tenue de nîmes store opening

© tenue de nîmes - amsterdam's newest style haven

since launching in 2008, the boys at tenue de nîmes have gained quite a following through their well-edited denim offerings and related merchandise. now expanding their business, a second store has emerged in amsterdam's scenic canal district, and one that demonstrates a heightened level of retail sophistication. designed in collab with architect pim van lingen and interior designer jacob roeland, the new store features separate domains for its male and female clientele. aptly named tenue de nîmes mesdames, the women's section is characterized by light colours, soft interior details and spiced up by artefacts by charles and ray eames, horst brüning and tapio wirkkala. walls are partially covered with panelling, as a nod to the grandeur of the city's canal houses, but do still feature some original elements of the building. the top of the panels is decorated with traditional 'shaker pegs'. in fact, the austerity of the shakers is an important style reference of the store interior.

the men's section has a more contemporary vibe and boasts a setting is a blend of simple wooden design and aesthetics related to 20th century boxing. interestingly, all furniture pieces here can be snapped up. the men's basement showcases iconic pieces from the 1950s and 1960s by designers such as olavi hänninen and friso kramer. tenue de nîmes' denim section is highlighted by a huge denim wall crafted from old wooden beams sourced from a traditional dutch barn. placed against one of the old walls, it sort of references the building's history. the new tenue de nîmes store currently features an internal window display by ralph lauren's rrl line. this presentation in the former  living space of the building exemplifies the style and attitude of the early 20th century american worker. it has been created as a tribute to the independent spirit of the american wild west. location: haarlemmerstraat 92-94 [centrum].

© tenue de nîmes - women's section, men's section and rrl presentation [top to bottom]