amsterdam: shoebaloo store renewal

© shoebaloo

founded in amsterdam in the early 1970s, an era still rife with the preceding decade’s contrary style codes rather than today’s prevailing preference for luxury and prestige, retailer shoebaloo set out to carve a niche business that proved to run parallel to the slow but gradual trajectory of luxury retail in the netherlands. and now, 40 years on, the shoebaloo empire comprises of six design-led boutiques nationwide, anchored by a newly launched flagship store in the heart of the dutch capital. set across two historic gabled buildings, the store has been redeveloped in collab with local practice mvsa architects.

executed in two phases – mind you, we covered the first installment in a previous post – the completion of the premises right next door has given shoebaloo a high-profile presence in the heart of town. dominated by palette of black marble, offset by strategically placed strips of a white equivalent, the design as a whole is distinctly linear as opposed to the more flowing lines of the first store next door. on this side, shoebaloo exclusively presents its elaborate women's shoe collection which includes a slew of coveted names, including azzedine alaia, lanvin, alexander wang, saint laurent and charlotte olympia. location: koningsplein 5-7 [centrum].

© shoebaloo