amsterdam: marie-stella-maris archives opening

© marie-stella-maris

marie-stella-maris started out in 2011 as a dutch water brand for forward consumers. with an ideology at the core of the business - a fixed percentage of proceeds is donated to clean water projects in deprived areas across the planet - founder and entrepreneur patrick munsters has taken a next step which seems as logical as it is ballsy. munsters has now set out to create a full fledged cosmetics line as an extrapolation of his clean water ideology and hygienics. simultaneously with the launch of the new cosmetics line the marie-stella-maris archives store opened in amsterdam's canal district. occupying the ground floor and basement of an 18th-century canalside building, the shop's interior takes cues from classic cinema billboards.

the compact retail space features a matching black + white colour scheme, and a back-lit wall prominently features the united nations' resolution 64/292 on the human right to water and sanitation, while it also serves as a cinematic backdrop for the marie-stella-maris product range on glass shelving. placed right in front is an elongated white sales desk with built-in sink and storage space, and dangling in two rows from the ceiling are fluorescent tubes. a stairway clad in a dazzling mosaic of vintage mirrors leads to a cutesy café in the basement. the marie-stella-maris archives store carries the new line's full range of body, skin and hair care products. similarly to the sale of bottles of branded mineral water, part of the proceeds of the cosmetics will be donated to clean water projects. location: keizersgracht 357 [centrum].

© marie-stella-maris