amsterdam: keuze van kiki store opening

© kiki niesten / photography: gerrit-jan van rooij

you could say kiki niesten is a bit of a hoarder, albeit one with excellent taste. the maastricht-based retailer started carrying high-end women's collections by the likes of prada, marni and lanvin far ahead of the current conglomerate of luxury multibrand stores, and she's rightlfully considered a pioneer of a-grade fashion in the low countries. niesten's innate sense of style turned out to be an uncontrollable force, and so much so, that when commuting between europe's fashion capitals on buying trips, she'd often spend extra on striking pieces that wouldn't end up in her store, but in her personal fashion archive instead. needless to say, one can only imagine the splendour of an archive of 35 years. and now at a turning point of sorts in her career as undisputed tastemaker, niesten sets up shop in amsterdam's scenic canal district to sell off her archival pieces.

aptly named keuze van kiki - or kiki's choice in english - the new store occupies a sereen, gallery-like space with pristine whitewashed walls and timber flooring. it carries items that have been hand-picked by fashion designer and good friend alexander van slobbe, whose label orson + bodil can also be found in niesten's store in maastricht. interestingly, brand labels have been carefully concealed or removed from each garment, shoe or trophy bag, as to urge shoppers to focus on the quality and craftsmanship rather than being instantly smitten by a brand name. the store carries an abundance of pristine, one-off pieces from different eras and at reduced prices, and will remain open as long as stock lasts. bring your gold card or sugar daddy! location: herenstraat 32 [centrum].

© kiki niesten / photography: gerrit-jan van rooij