amsterdam: g-star store opening

although headquartered in amsterdam, jeans brand g-star lacked a flagship there for many years. but no longer: earlier this month the doors of one of its biggest stores opened. measuring 450 sqm. over three floors, the store is fitted out in compatible style with lots of concrete, galvanized steel and a roof-to-basement denim wall. it even boasts a v.i.p. lounge upstairs. g-star's amsterdam flagship features the brand's entire collection and the more exclusive ny raw couture line. location: p.c. hooftstraat 24-26 [zuid]. © g-star