amsterdam: francisco van benthum store opening

© francisco van benthum / photography: jeannette huisman - a shiny black façade

francisco van benthum is an acclaimed designer who has been a fixture in the dutch fashion landscape since he started his business back in 2003. known for masterfully tweaking classic men's silhouettes into fashion-forward pieces, van benthum recently opened his very first standalone store smack in the middle of amsterdam's canal district maze after years of sharing a retail space elsewhere in town. the store is designed in collab with architect thijs murré, and feels more like an austere art gallery than a retail a good way, that is. the building's historical elements have been retained but are cloaked in various shades of solemn grey, all very compatible with the flooring of polished metal plates. the new francisco van benthum store carries from the brand's main and a tad more sporty diffusion lines. location: herenstraat 13 [centrum].

© francisco van benthum / photography: jeannette huisman - minimalism to the max