amsterdam: four x amsterdam tattoo museum

in a previous post we talked about the launch of four, a store that set new standards in local menswear retail. next to carrying a wide range of top and niche brands, the store also aims to interact with the city on a cultural level and regularly stages events that are compatible with its innovative store conceot. the next store event takes place on sat - dec 1 [2pm-6pm] in celebration of amsterdam tattoo museum's first anniversary. a one-day pop-up store on four's sleek premises, manned by both its creative director + tattoo artist henk schiffmacher and international tattoo star chris danley [those interested in a tattoo by either of these experts should drop by the store at 1.30pm]. the pop-up launch is preceded by a gig by rock 'n roll band johnny and the gangsters of love. this event also draws attention to a current judicial conflict surrounding the amsterdam tattoo museum and that may result in its closure. hence special tees will be sold in support of the museum. location: p.c. hooftstraat 127 [zuid].

photo: little chris danley bares his tattoos