amsterdam: black sheep road store opening

© black sheep road - cutesy and inviting it's usually the other way around. living up to its name, black sheep road started out as an online retailer but only after establishing its cyber presence, it has gone 3d with a series of pop-up stores and now finally with a full-fledged store of its own. the cutesy premises in amsterdam's canal district reflects the store's approach to fashion. a whitewashed, almost basic and sparsely furnished space, the store has a scandinavian feel. the women's collections are featured on the ground and mezzanine floors while male shoppers find their trophies in the basement section. similar to the online store, the black sheep road flagship offers a well-edited range of men's and women's apparel, shoes and accessories for discerning shoppers. brands will vary each season and currently include favs such as soulland, camilla norrback, norse projects, rules by mary and penfield. location: herenstraat 6 [centrum].

© black sheep road - look at all the goodies...