amsterdam: apple store opening

© apple - amsterdam joins the elite ranks of creative hubs with an apple flagship

apple officially opens a flagship in downtown amsterdam today, pulling hundreds of excited shoppers that impatiently line up outside. if you've ever visited one the brand's outlets, you know what the interior is like. knowing it'll be light and bright with an eye-catching glass cylinder staircase and elongated genius bar thrown in, it may not be a total surprise but the location is still impressive due to the unique location and sheer size. spread over two floors of the landmark hirsch building, the store is the retail extension of apple's dutch headquarters which previously set up office here. the new flagship not only features the most products on the shelves of any apple store on the planet, but also lays claim to the having the longest genius bar at 20 metres with 34 stools. location: leidseplein 25 [centrum].

© apple - light and bright