amsterdam: almost not done store opening

© almost not done

sometimes cool things pop up in unexpected places, and that's certainly the case with almost not done. tucked away in amsterdam's canal district maze, this quirky little concept store spawns from the audacious minds of sarah schulten and jeff hoogendijk, a young entrepreneurial couple with a background in fashion, design, art and music, and as such, blessed with an eclectic scope on things. originally from rotterdam, the duo later relocated to the dutch capital to advance their respective careers. after having settled, they began to sense the city was lacking a venue that appealed to both their personal interests and professional endeavours. it was this very realization that lead to the launch of almost not done, a meeting place of sorts for kindred spirits.

situated in a lofty and light-filled ground floor unit, it's first and foremost a retail space, but also doubles as a gallery and event space for kindred spirits. so, what's to be found on the shelves? schulten and hoogendijk both have a distinctive taste that's fully in sync with their generation's view on aesthetics, and they skillfully curate a rotating collection of new and vintage fashion items, including trophy pieces by the likes of comme des garçons, prada, supreme, dries van noten and raf simons, in addition to a similarly rotating range of artworks and objets d'art by bonafide, if not renowned, artists and designers. last but not least, the owners also aim to contribute to sustainability with their new space, inspiring consumers to resell unused goods and slow the demand, albeit just a little, for mass production. location: beulingstraat 21h [centrum].

© almost not done