amsterdam: ace & tate pop-up store

© ace & tate / photography: mo schalkx

ace & tate is a young dutch eyewear company with a quirky approach to getting its collections and message accross to those in search of well-designed shades and prescription glasses. naming the company after cellulose acetate - the durable, lightweight material from which the majority of its frames are formed - ace & tate has set up an online business model that allows it to deliver personalised and fashionable eyewear with a soft price tag, directly to shoppers in the netherlands, u.k. and germany. ace & tate abides by high standards in both design and quality, and it isn't surprising that they source their material in italy and also have it modeled at a family workshop there, before it's being taken through an extensive 50-step manufacturing process.

another aspect of the company's modern approach to business is that they give back, donating a percentage of the sale of each frame to sightsavers, a charity that provides glasses to people living in the world's poorest countries. ace & tate has now taken its operations to a new level by launching a pop-up store in amsterdam's canal district. baptized let's make a spectacle, it's located on the premises of hôtel droog, the retail and hospitality concept of design collective droog, and features a special retail installation designed by the latter's creative team. two modular sets of steel framworks have been erected, holding backlit panels that feature ace & tate imagery and shelving for its newest collections of eyeframes. the installation is complemented by sleek floor lamps by dutch lighting brand v3rs [open through september]. location: staalstraat 7-7a [centrum].

© ace & tate / photography: mo schalkx