Following three stores at home base Zurich and additional retail spaces in Basel, Davos and Lausanne, FREITAG has inaugurated another retail space on home turf in Lucerne. It’s in fact a 100 sqm. (1,076 sq.ft.) pop-up store, situated on the ground floor of the Bourbaki, a cultural centre boasting a bar, library, movie theatre, art gallery and the Panorama Museum. The interior design, created by FREITAG‘s in-house design team, sees plenty of innovative deployment of reusable materials and repurposed construction site utensils, such as recovered plasterboard walls, construction site lights and furniture improvised out of steel frames and old tension belts which create an edgy make-shift atmosphere The absolute eye-catcher is a retired construction-experienced plan stand which has been turned into a checkout counter. So, what’s on the shelves? The full FREITAG range of bags and accessories will be available, with around 1,500 upcycled one-offs, obviously all crafted from truck tarp (open through July 2026). © superfuture
FREITAG
Bourbaki, Löwenplatz 11
6004 Lucerne
Mon-Wed 10am-6.30pm
Thu 10am-8pm
Fri 10am-6.30pm
Sat 9am-5pm
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
