PARIS TO MIAMI / The Fall-Winter 2025 Men’s Pre-Collection
Vacationing via yacht and sports car, seeing the journey as the destination, stepping down to the beach from the pool, this is the story of a particular modern traveler—one who respects certain traditions, for example dressing smartly whilst in transatlantic transit. For Louis Vuitton’s Pre-Fall 2025 Menswear Collection, designed by menswear creative director Pharrell Williams, a campaign consisting of photographs by Rosie Marks and videos by Grégoire Dyer traces a wardrobe that acclimates to cast-off, voyage, formal arrival, stay, and every possibility in between. Louis Vuitton‘s Fall-Winter 2025 Men’s Pre-Collection by Williams embarks on a cross-continental cruise from Paris to Miami. Evoking the golden age of transatlantic travel by ship and the glory days of Miami Beach, the wardrobe traces the recreational roots of the dandy dressing core to the House Men’s proposal. Re-energised through a contemporary lens, it portrays the creative evolution that takes place when dress codes travel from one domain to another. In its transition across the sea, it illustrates the LVERS philosophy at the heart of the Louis Vuitton Studio Prêt-à-Porter Homme: the values and discernment that bind together its global community from Paris to Miami and everywhere in between.
CRUISE TO RESORT / Dandy downtime
The collection takes a LVERS approach to holiday making. Envisioned in two parts, it adapts to the environments of the dandy’s voyage from the sea to the sand. The first chapter, the transit wardrobe, salutes the tailoring and classic sartorial sportswear called for by the cruise liner dress code. Bathed in the colours of the sunset and its reflection in the sea, notions of the relaxed but refined take form in contemporary, sporty takes on formal tailoring countered by elegant expressions of loungewear. Integrating the environment of the cruise, materials assimilate the plush interiors of the seaborne hotel, while graphics nod at naval iconography. The second chapter, the arrival wardrobe, acclimatises to the beach and pool culture distinctive to Miami in adaptations of its characteristic elements. Conjuring the pastel-painted lightness of resort life, the lines between daywear and loungewear blur with the props of the pool and the beach in off-duty proposals transformed through amplified savoir-faire.
TRANSIT / The voyage
A pattern of tiny boats makes up the Monogram Regatta print. Exercised on a blue and white nylon windbreaker and chambray shorts, it serves as the season’s emblematic motif. Naval codes further reverberate in collarless sailing jackets and the stripes of shirts and knitwear. Rendered in the nuances of the sunset and the textures of a ship’s plush interiors, a form-fitted Jazz Age silhouette is revitalised in three-piece dandy suits expanded in volume, with the shawl collars of lounge- and eveningwear adapted in dinner jackets and peignoirs for day. The mercurial effect of moiré is contemporised as jacquard in a coat, jacket and shirt; as denim in a suit; and as cotton-linen in a windbreaker. A sporty driving jacket is formalised in beige fine wool echoed in a double-breasted suit, while a technical jacket and mac are romanticised in elegant Alcantara. Monogram takes multifaceted forms, embossed on a leather track blouson, flocked on a cotton-denim workwear suit, and encrusted in crystal all over a burgundy jumper and a black hoodie. Art nouveau accents grace graphics and emblems.
ARRIVAL / The destination
The atmosphere of Miami’s grand hotels seeps into lounge and pool attire elevated into daywear, painted in the pastels of the city’s sun-kissed coastal milieu. A sage shawl-collared coat posing as a robe encrusted with a jacquard hotel back emblem is constructed in poolside French terry towelling, which reappears in a strawberry pink track top and shorts. Bowling sets in aqua and pink silk, and pyjama suits in khaki and magenta, are highlighted with Monogram Glow motifs in contrast pop pastels. Along with matching shorts, oversized striped shirts include a long silk viscose over-shirt with pyjama trousers emblazoned with a blue jacquard Monogram overpainted in red stripes. The resort-centric motif expands in a Breton-striped blue and white polo shirt in tonal Monogram jacquard, and in mixed Bengal-striped shirts with matching trousers, shorts and swim shorts. The raffia native to the beach environment transforms into a collarless natural-nuance jacket and a washed black chambray denim set with raffia detailing, while a sheer beige t-shirt is embroidered with raffia Damier squares.
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
