Chinese womenswear brand COMMON ZHANG has recently inaugurated a dramatically revamped office at its home base in Guangzhou. Situated on the premises of T.I.T. Creative Park, a former industrial complex which has now become home to a number of creative businesses, the COMMON ZHANG office measures no less than 1,113 sqm. (11,980 sq.ft.) spread across two floors of a modern building. For this transformation, the company tapped local architecture and design practice One Fine Day Studio & Partners to create a fitting environment for not only an office, but also a showroom. The interior design takes cues from the duality of the brand’s name—the COMMON part for its grounded simplicity, and ZHANG for its unique individuality. This philosophy of openness and freedom has been integrated into the new space by extracting its playful and romantic DNA.
The chosen aesthetic achieves balance within its intentional contrasts, embodying COMMON ZHANG’s distinctive brand values. The showroom entrance sees sculptural forms reminiscent of jade-like textures, accompanied by a pear-shaped wall lamp. Here, the setting features staggered low walls which frame an interior courtyard with different zones. The interior courtyard is left minimal, offering a blank canvas for the brand’s displays and staging. Surrounding the exterior courtyard, bamboo shelving extends outward. Within the courtyard, green-hued columns embody the brand’s visual language. Inspired by the “O” from the brand’s name, these geometric forms wrap around the original structural columns, emphasising reusability and flexibility for future design adaptations.
A semi-open fitting room stands in the courtyard exterior, featuring custom mirror-panelled screens that can be reconfigured, adding an extra layer of spatial flexibility. A minimalist foyer and a vintage staircase precede COMMON ZHANG‘s office space where the aesthetic shifts to more orderly and restrained, albeit with the brand’s penchant for mixing styles in mind. Here, retro partitions and a pattern review table feature abstract motifs inspired by the brand’s identity and walls are covered with felt, offering the team a convenient surface to pin inspiration, fabric swatches, and memos. The founder’s personal office is designed to feel like a warm home, providing a relaxed, welcoming environment where meetings feel more like casual conversations in someone’s living room. © superfuture
COMMON ZHANG
Building 6, Nan Si Jie, Tongchuanghui (Haizhu)
510230 Guangzhou
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