© Studio Profile / Photography: Wen Studio

Serial entrepreneur Tasha Liu founded LABELHOOD in 2016 as a pioneering community of avant-garde Chinese fashion labels, presenting collections at Shanghai Fashion Week, and ever since, it has helped shape the growing Chinese fashion scene. Eventually, LABELHOOD spawned a number of branded retail spaces in Shanghai, and as of late, also a standalone store in the boomtown of Shenzhen. The brand has secured a 161 sqm. (1,733 sq.ft.) unit on the ground floor of Qianhai MixC, an upscale shopping centre in the city’s Nanshan district, for its A SURNAME by LABELHOOD retail concept. The interior design, created by Shanghai-based architecture practice Studio Profile, is rooted in LABELHOOD‘s aspiration to craft an Eastern garden imbued with a global perspective. Interestingly, cues were taken from the methods employed in traditional Chinese gardens—framing landscapes, constructing views, borrowing sceneries, and concealing sights—all of the aforementioned have been integrated into the foundation of a conceptual garden.

Captured by a material palette of granite, wood, rattan, and stainless steel, the retail space sees a meandering corridor, an essential element of Oriental gardens, leading shoppers along shifting settings as they navigate the premises. Anticipating the unit’s irregular dimensions, a so-called folded corridor meanders across the store. Open areas within the corridor form the ‘scenic fields’, while the negative spaces that conceal the original structures are cleverly repurposed into functional units such as fitting rooms and back-of-house areas. Unsurprisingly, The folding trick extends beyond spatial organisation, and has also inspired the aforementioned material palette. Granite tiles are laid in a zigzag pattern, and fall with the rhythm of the space, forming walls that frame views or transforming into platforms for display. Woven rattan and wooden elements naturally bend into the space, becoming display stands or benches. The new A SURNAME by LABELHOOD store stocks a curated selection of 30 forward domestic and international brands, including SHUSHU/TONG, Bode, LEMAIRE and Lauren Manoogian. © superfuture

A SURNAME by LABELHOOD
Qianhai MixC, 169 Gui Wan Si Lu 169, Shop L101 (Nanshan)
518054 Shenzhen

© Studio Profile / Photography: Wen Studio